The Hypecast Blog
The Mic Drop
Insights, tutorials and best practices for building corporate podcasts that move people.
Featured Articles
Video Isn't Going to Save Your Engagement Problem
Why "going video-first" isn't fixing your engagement problem - and the 8-second test that explains why nobody is watching.
Good Leaders Talk to People. Bad Ones Talk at Them.
Your external podcast chases 50 strangers. Your internal audience has 5,000 people who already care. Guess which gets the budget.
You're Podcasting for Strangers While Your Employees Get Emails
Your external podcast chases 50 strangers. Your internal audience has 5,000 people who already care. Guess which gets the budget.
All Articles
7 articlesVideo Isn't Going to Save Your Engagement Problem
Why "going video-first" isn't fixing your engagement problem - and the 8-second test that explains why nobody is watching.
Good Leaders Talk to People. Bad Ones Talk at Them.
Your external podcast chases 50 strangers. Your internal audience has 5,000 people who already care. Guess which gets the budget.
You're Podcasting for Strangers While Your Employees Get Emails
Your external podcast chases 50 strangers. Your internal audience has 5,000 people who already care. Guess which gets the budget.
Stop Outsourcing Your Podcast to an Agency
Why the best corporate podcasts can't be made by someone outside the building — and the "Soul vs. Plumbing" split that actually works.
Stop Counting Downloads. Nobody Cares.
The vanity metric killing more corporate podcasts than bad audio ever will — and what leadership actually wants to see.
Your "About Us" Page is Lying to Me
Why high production value became a proxy for "we're hiding something" — and why unscripted video is now 3x more trusted.
Your Corporate Podcast is a Hostage Situation
Why "Synergy Skies" hosted by your Head of Compliance is failing the commute test — and what to do instead.