Once dominated by comedians, hobbyists, and investigative journalists, podcasting has found its place in the business world. In fact, it's thriving. Today, companies are using podcasts not just to entertain - but to educate, inform, inspire, and influence.
Whether you're a solopreneur building a personal brand, a coach scaling your reach, or a company looking to connect internally or externally, corporate podcasts offer an unmatched opportunity. But what exactly are they? And how do you start?
This guide answers those questions - and more.
A corporate podcast is your brand’s voice on demand. It builds authority, deepens trust, and scales communication - externally or internally.
A corporate podcast is an audio show produced by a company or individual business brand to communicate with a defined audience. That audience might be external (like customers or industry peers) or internal (like employees and stakeholders). The goal? Deliver valuable content consistently and authentically, aligned with business objectives.
Corporate podcasts can be:
Bottom line: It’s like a newsletter - but smarter, more engaging, and screen-free.
You don’t need to be a Fortune 500 brand to benefit from podcasting. In fact, the format is surprisingly flexible and accessible for all types of professionals and businesses.
Share your journey. Build authority. Speak directly to your niche. Your voice can become your most powerful marketing asset.
Podcasts allow you to offer value in every episode - building trust before the first client call. It’s the perfect nurturing tool for warm leads.
Cut through the noise. Share your mission. Build community around your vision. Especially powerful in B2B and tech spaces.
Align global teams. Share leadership insights. Train employees at scale. All while building an employer brand employees want to engage with.
Still on the fence? Let’s break down the biggest benefits of business podcasting.
Your voice = your credibility. Hosting your own show positions you as a domain expert and builds long-term trust with your audience.
Unlike blog posts or social ads, podcasts invite your audience into an intimate space - often for 30+ minutes at a time.
One episode can become:
🎯 Repurpose with purpose.
Need to engage employees spread across countries and time zones? Internal podcasts offer higher engagement and completion rates than traditional emails or intranet updates.
Spoiler: it’s not boring.
Great corporate podcasts reflect the personality of the brand and the needs of the audience. Depending on your goals, you might choose from these proven formats:
It’s easier than you think. You don’t need a recording studio or fancy mic to get started. Here’s your launch checklist:
Why are you starting this podcast?
Some common goals:
Who are they? What do they care about? What platforms do they already use (Spotify, YouTube, internal tools)?
Create listener personas if needed.
Aim for at least 5–10 episodes before launch. Think in themes, guests, or recurring segments.
Consistency beats perfection.
At minimum, you’ll need:
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Don’t just post it once. Each episode can be turned into:
🎯 Pro tip: Include a call to action at the end of each episode - whether that’s subscribing, contacting you, or visiting your site.
Let’s talk numbers. Corporate podcasting isn’t just cool - it works.
A mic helps. But what matters most is your message.
A corporate podcast gives you the rare chance to build genuine, sustained attention in a world full of scrolls and skips. Whether you’re a founder, freelancer, or Fortune 100 brand, your voice matters. And your audience is listening.
So: 🎧 What story will you tell?
The Mic Drop is our co-founder & CEO Max's view on the world of corporate audio and podcasting. Get his insights and perspective every week in your inbox.
